Our commitment is to our readers as a independent media company covering such topics as technology, consumer interests, dining, food and culture. Pollination Publishing owns ITavisen, a 23 year old consumer tech site with over 1,3 million readers quarterly, and the newly launched brand Northern Food with a taste for food and dining culture not found anywhere else.
FOR IMMEDIATE RELEASE
Oslo, Norway and Los Angeles, CA: Pollination Publishing, the independently owned Norwegian ePub firm behind, the 23 year -old Norwegian brand, ITavisen, is launching its first- ever food site and restaurant directory, Northern Food.
Northern Food taps into an audience base that has been traditionally ignored by European food publications: young, Nordic, low-key professional, with the age ranges from the millennials, GenY, and the older Gen X-ers. Its goal will be to maintain a variety of topics that will appeal to both genders while leveraging ITavisen’s largely male readership and popularity inside Norway. The future website and current marketing campaigns for the September launch are tailored towards this group, their unique interests and their munchies beloved all over the world.
From the initial feedback from its marketing soft launch in late July 2019, Northern Food is poised to become as big as ITavisen, which current following is over 450,000–500,000 unique monthly visitors. However, Northern Food is certain to go beyond its Nordic audience to a world of gourmands that felt shut out by the Saveur and evaded by Eater by end of 2020.
The expectation is a coalesce of a wide range of readers, ready to discover regional and global cuisine, with a young, cutting-edge, darkly comic sensibility to keep the audience coming back for more.
As Northern Food grows, so will its audience—as well as the exciting and delicious.
Pollination Publishing is launching its new brand this autumn